Defining advertising goals for measured advertising results 廣告目標(biāo)即廣告效果評(píng)測(cè)
This part introduces the current situation and issues of tourism advertisement of our country , analyses the basic principles of tourism advertising marketing ; partly originally and ; in advertisement effect analysis and judging of focusing mass attention analyses contributions to the causing masses " attention of media . by the form of market questionnaire investigation draws to some laws of concerning media in jinan and popularizing schemes of media in japanese which is our main guest country ; at last determines and appraises the advertising result by the methods of selling achievement determining and gain - lose equalization point 本部分介紹了我國(guó)旅游廣告的現(xiàn)狀和問(wèn)題,分析了旅游廣告營(yíng)銷(xiāo)的基本原理;在廣告聚斂公眾注意力的效果分析與評(píng)判中分析了媒體對(duì)引發(fā)公眾注意力的貢獻(xiàn),采用市場(chǎng)問(wèn)卷調(diào)查的形式得出濟(jì)南公眾對(duì)媒體的關(guān)注規(guī)律和對(duì)主要客源國(guó)日本的媒體推廣方案;最后用銷(xiāo)售成果測(cè)定法和虧盈平衡點(diǎn)法對(duì)廣告效果進(jìn)行測(cè)定和評(píng)價(jià)。